Advertising to kids can be tricky – especially when the products are as ubiquitous as cheese and cookies. Even though this product was available on store shelves, RItz Bits hadn’t advertised for nearly 15 years.

So how do you reintroduce a product with the same ingredients to a whole new generation of young buyers? By focusing on the fun inside each one.

This campaign reintroduced a long-ignored product in a playful way that got kids excited again.