I know it’s a lot.
But details matter when you’re developing a brand style guide for a multichannel business. Especially when doing an introduction as these were. Brand mood, voice, look, color palette, etc. Getting the fundamentals correct at the outset gets everyone on the same page (literally) and saves managing ambiguity down the road. I know it’s heavy reading for some, but I figure if it were my company, I’d appreciate this kind of attention.